# Idea Launch

> Idea Launch runs a small, managed ad test for a SaaS or app idea, or for a product that has already shipped, so founders can see whether strangers respond before they build more. The founder describes the idea or shares a website; Idea Launch writes the ad, runs it on Facebook and Instagram or on Reddit, and returns clicks, signups, conversion rate and a recommended next step. No ad account is needed and ad costs are included: $49 per test, one-time, no subscription.

A test is evidence about one positioning (one audience, one message, one offer), not proof that a business will succeed. A small test can be inconclusive.

Founders can use their own website or an Idea Launch test page, which counts signups for them. A test runs for up to about a day on Facebook and Instagram, or up to three days on Reddit, after an ad review that usually takes a few hours.

## For coding agents

Idea Launch has a remote MCP server and an Agent Plugin, so a coding agent can create the idea, draft the brief and ad creative, and read the results without leaving the editor. No tool can spend money: the user starts each paid test in the web app.

- [MCP server and install guide](https://www.idea-launch.io/mcp): endpoint `https://www.idea-launch.io/api/mcp`, streamable HTTP, OAuth sign-in in the browser, no API key
- [Agent Plugin repository](https://github.com/apsquared/idea-launch-plugin): connects the MCP server and adds two skills, one for setting up a test well and one for reading a result honestly
- [Using the MCP server, end to end](https://www.idea-launch.io/learn/idea-launch-mcp-server)

Install in Claude Code:

```
/plugin marketplace add apsquared/idea-launch-plugin
/plugin install idea-launch@apsquared
```

Install the two skills in any agent that reads SKILL.md files (the skills need the MCP server for their tools):

```
npx skills add apsquared/idea-launch-plugin
```

In ChatGPT or Claude on the web, add the endpoint as a custom connector (MCP server) and sign in when prompted. The steps for each are on the [install guide](https://www.idea-launch.io/mcp).

## Product

- [How it works](https://www.idea-launch.io/how-it-works)
- [FAQ](https://www.idea-launch.io/faq)
- [Test an idea with real traffic](https://www.idea-launch.io/validate)
- [Ads, made simple](https://www.idea-launch.io/ads-made-simple): for founders with a live site who want ads running without Ads Manager

## Optional

- [Shared ideas](https://www.idea-launch.io/shared-ideas): founder ideas shared with permission while they gather early signal
- [Articles](https://www.idea-launch.io/discover): validation strategy and reading a demand signal
- [About](https://www.idea-launch.io/about)